| You may not know it by name, but you're almost certainly familiar with Salvador DalΓ's best-known work, "The Persistence of Memory," which depicts melting clocks on a bleak landscape. No less famous, albeit in an entirely different way, is the Chupa Chups logo — which DalΓ also designed. While the idea of a surrealist collaborating with a lollipop company may sound odd, it begins to make sense when you learn a bit more about the eccentric artist — starting with the fact that he was close friends with Chupa Chups founder Enric Bernat, a fellow Spaniard. The two met at a cafΓ© one day in 1969, with Bernat making DalΓ aware of his need for a logo and the world-renowned artist quickly taking care of it for him. He did so with great intention, of course: "Acutely aware of presentation, DalΓ insisted that his design be placed on top of the lolly, rather than the side, so that it could always be viewed intact," Phaidon notes. DalΓ reportedly designed the instantly recognizable daisy-based logo in less than an hour on that fateful day, and it's still in use decades — not to mention billions of sales — later. |
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