Jumat, 14 Maret 2025

What candy’s logo was designed by a famous artist?

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March 14, 2025

Original photo by tofino/ Alamy Stock Photo

Salvador DalΓ­ designed the Chupa Chups logo.

You may not know it by name, but you're almost certainly familiar with Salvador DalΓ­'s best-known work, "The Persistence of Memory," which depicts melting clocks on a bleak landscape. No less famous, albeit in an entirely different way, is the Chupa Chups logo — which DalΓ­ also designed. While the idea of a surrealist collaborating with a lollipop company may sound odd, it begins to make sense when you learn a bit more about the eccentric artist — starting with the fact that he was close friends with Chupa Chups founder Enric Bernat, a fellow Spaniard.

The two met at a cafΓ© one day in 1969, with Bernat making DalΓ­ aware of his need for a logo and the world-renowned artist quickly taking care of it for him. He did so with great intention, of course: "Acutely aware of presentation, DalΓ­ insisted that his design be placed on top of the lolly, rather than the side, so that it could always be viewed intact," Phaidon notes. DalΓ­ reportedly designed the instantly recognizable daisy-based logo in less than an hour on that fateful day, and it's still in use decades — not to mention billions of sales — later.

Salvador DalΓ­ had a pet anteater.

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Chupa Chups was originally going to be named __.

Numbers Don't Lie

DalΓ­'s age when he completed "Landscape of Figueres," his first known painting

6

Chupa Chups flavors

100+

Weight (in pounds) of the largest Chupa Chups lollipop ever made

1.6

Estimated top value of "The Persistence of Memory"

$150 million

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DalΓ­ believed he was the reincarnation of his brother.

To call Salvador DalΓ­ eccentric would be an understatement, and many of his more out-there qualities were present from an early age. This includes his firmly held belief that he was the reincarnation of his brother, who was also named Salvador and died nine months before the younger Salvador was born. He didn't come up with the idea himself — his parents impressed it upon him when he was 5 years old — but neither did he ever grow out of it. In 1963, when DalΓ­ was around 59, he painted "Portrait of My Dead Brother" in memory of his sibling.

Today's edition of Interesting Facts was written by Michael Nordine and edited by Bess Lovejoy.

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