| | | noun | 1. The exact, appropriate word. |
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 |  | | "The marketing team debated for hours to find the mot juste for their new campaign slogan." |
| | | "Her ability to find the mot juste earned her a promotion to head speechwriter." |
| | | "An essential skill for food critics is finding the mot juste to describe subtle flavors." |
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 | | French, late 19th century |
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 | | Mark Twain, giving advice to novice writers, said, "The difference between the almost right word and the right word is really a large matter — 'tis the difference between the lightning-bug and the lightning." Translated exactly from French, "mot juste" means "right word," and in English, it refers to the idea of … | | Continue Reading |
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